Capsulmatic

Your personal sleep companion

Modern, fast-paced environments can often be full of stress and tension, leading to premature face ageing, disrupted sleep quality, teeth grinding (aka Bruxism), etc. These problems are often a reason for relationship strain and reduced career performance.

Capsulmatic offers a solution in the form of a personal sleeping companion designed to be worn during sleep and focus-requiring tasks like driving or reading. Capsulmatic relieves facial tension and extends the user's jaw, which enhances blood circulation and improves bite. Long-term exploitation leads to increased self-confidence and a richer voice.

We teamed up with the founding team and formed an MVP from the initial idea. Outlined the project's go-to-market strategy, took part in the early stages of product design, and developed a scalable branding and identity package.

Services: StrategyNamingBrand IdentityIndustrial Design3DWeb
Year: 2023
Client: Capsulmatic
Web: capsulmatic.com

"A night mode for your body" go-to-market message is both powerful and accessible, tailored to a specific target audience. Its strength lies in its simplicity, metaphorical resonance, and broad appeal.

This message effectively communicates the product's purpose and benefits, making it an engaging and relatable option for those looking to enhance their sleep quality and overall well-being. It also demonstrates potential scalability for future product iterations and expansion into new categories focused on improving sleep quality.

For effective brand communication, we've developed a versatile set of identity assets aligned with the specific times of day when the product is most commonly used. These tone-of-voice elements are seamlessly integrated into the messaging, emphasizing the significance of daily use for enduring, cumulative benefits.

During our product design exploration, we introduced the "Capsulmatic Original Case" – a centrepiece intentionally created to be seamlessly integrated into a user's routine. The case features a timeless mirrored texture, reminiscent of polished steel, ensuring its durability and versatility within any interior setting while making a bold style statement.

As a bonus, extended usage of the case results in the development of a distinct patina on its surface, adding a personalized touch and enriching the product's narrative.