Capsulmatic
Your personal sleep companion
"A night mode for your body" go-to-market message is both powerful and accessible, tailored to a specific target audience. Its strength lies in its simplicity, metaphorical resonance, and broad appeal.
This message effectively communicates the product's purpose and benefits, making it an engaging and relatable option for those looking to enhance their sleep quality and overall well-being. It also demonstrates potential scalability for future product iterations and expansion into new categories focused on improving sleep quality.
For effective brand communication, we've developed a versatile set of identity assets aligned with the specific times of day when the product is most commonly used. These tone-of-voice elements are seamlessly integrated into the messaging, emphasizing the significance of daily use for enduring, cumulative benefits.
During our product design exploration, we introduced the "Capsulmatic Original Case" – a centrepiece intentionally created to be seamlessly integrated into a user's routine. The case features a timeless mirrored texture, reminiscent of polished steel, ensuring its durability and versatility within any interior setting while making a bold style statement.
As a bonus, extended usage of the case results in the development of a distinct patina on its surface, adding a personalized touch and enriching the product's narrative.
Credits
Capsulmatic
Dr. Nadiia Sergheieva
Yuliia Ishchuk
Creative direction
Michael Stashkiv
Roman Kutsachenko
Design
Michael Stashkiv
Roman Kutsachenko
Polina Moshura
Valeriia Rozvadovska
…
And many additional contributors